You can find the description of color meanings in our article Color in Design: Influence on Users’ Actions.īright colors and gradients hold their position of top trends in UI design. This way the design would be associated with a type of product or service from the first sight. For example, if a designer creates a UI of a product connected with nature or gardening, there are high chances you will see it in the green and blue color palette. The properly selected colors help put users in the frame of mind that compels them to take action as well as set the right atmosphere transferring the right message to users. The study called color psychology states that the moment our eyes perceive color, the brain gives signals to the endocrine system releasing hormones responsible for the shifts of emotions. Our mind reacts to colors while we usually do not notice it. To convey the right tone, message, and call users to make the expected action, designers need to know that colors can influence our mood and behavior. This way the design creates consistency of visual solutions connecting all the company’s communication channels as well as increases brand awareness. Moreover, if a company has bright corporate colors applied to the logo and branded items, it can be a good idea to use the colors on its website or mobile app. The choice needs to be based both on the preferences of the target audience and market research. Colorful UI design has great chances to stand out from the crowd among many products with weak colors. The human brain reacts intensively to bold colors the reason why bright color combinations can be easily noticed and memorized.
For example, you can choose a red color for purchase buttons so that people could intuitively find them when they need it. Moreover, applying one color to several elements you can show that they are somehow connected. Bright colors are easy to notice so designers often use them as the means of highlighting or setting contrast.
There are bold colors such as red and orange as well as the weak ones like white and cream. UI components are organized that way so the brain could distinguish the objects by their physical differences including color.Ĭolors have their own hierarchy which is defined by the power of impact on users’ minds. Visual hierarchy is a core element for clear navigation and intuitive interaction system of any digital product. Sharpening navigation and enhancing intuitive interaction That’s why designers are recommended to create a mild level of contrast and apply high contrasting colors only for highlighting elements. If copy content and the background colors contrast too much, it will be difficult to read or scan the text. However, a high level of color contrast may not always work well. Due to contrast layout elements become distinguishable and noticeable. Vibrant colors enable enough contrast helping to increase readability and legibility. Just to remind, readability stands for how easily people read copy content and legibility defines how quickly users distinguish the letters in a particular typeface. Readability and legibility are basic factors which designers consider applying colors. In one of our previous articles, we described factors influencing the choice of color scheme. How can bright colors enhance UI? Increased readability and legibility The article provides an insight into the strengths and weaknesses of colorful UI.
However, there are still lots of discussions about the impact bright colors have on user experience. Vibrant colors and gradients are now seen in user interfaces of different digital products: from the playful and entertaining ones to business apps and websites. Color theory knowledge became even more prominent with the growing popularity of flat and material design directions. The skill of applying colors effectively is a must-have for everyone who works with visual compositions including illustrators and UI designers.
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